What is SMM and how it works?

What is SMM and how it works?

Social media marketing is the process by which one can promote one's website, products or services online with the help of various websites. Social media marketing is a very simple and effective way to promote your website, product, service or any other topic online. The main objective of social media marketing is to fulfill the goal of marketing by increasing their own publicity on targeted social media across various platforms such as Facebook, Twitter, Google Plus, LinkedIn, Pinterest and many more.


At present, its popularity is much higher in almost every country in the world. Facebook marketing is the promotion of an organization, product, or service to Facebook users through Facebook. This can be done manually or through any Facebook marketer. In the simplest sense, the advertisement that is given on Facebook is called Facebook marketing. Any kind of advertisement can be given on Facebook through money. This type of advertisement usually comes with sponsored posts of different products in the Facebook newsfeed and on the right side of Facebook comes pictures or offers of different products and these are called Facebook advertisements.

According to the 2016 survey, the number of monthly active users of Facebook is 1.6 billion. The number of Facebook users per day is 1.15 billion. The number of users using Facebook on mobile is 1.84. The number of pictures uploaded to Facebook every day is 300 million. The average time spent per visitor on Facebook is 20 minutes. Every minute, 510,000 comments, 293,000 statuses and 1,36,000 images are uploaded. 16 million local business pages have been created on Facebook. 42% of businesses think Facebook is the main tool of their business. About 50% of users aged 18-24 use Facebook as soon as they wake up, or it is said that they wake up when they come to Facebook. According to a report, Facebook users are growing at a rate of 16% per year and it continues to grow.

If we take a look, it can be seen that in 2017, there were 186 crore active users of Facebook.


The most important marketing medium of the present time is YouTube marketing. Currently, the most effective medium in social media marketing is YouTube marketing. As the availability of the Internet increases, so does the effectiveness of YouTube marketing. It is also easy to increase the publicity of a company or website by making a video viral. As of 2016, the number of YouTube users is 1,300,000,000. About 5 billion YouTube videos are viewed every day. 30 million visitors come every day. This is the reason why YouTube is the biggest medium of digital marketing right now.


Instagram is another popular photo-sharing medium of the present time. There are currently 600 million active Instagram users. There are an estimated 400 million active users per day. 150 million users share their stories on Instagram every day. 20% of the total internet users use Instagram.

Google Plus:

Technology giant Google's social networking service Google Plus. It has more than 100 crores registered and more than 60 crore regular active users. This number is constantly increasing. Being a Google Authorship, it has become one of the means of online marketing. Sharing something on this site gives a lot of benefits in terms of search engine optimization (SEO). Benefits from Google Plus:

  • Users have the opportunity to create brand pages.
  • There is an opportunity to use customized cover templates and thumbnails on the page.
  • Detailed business information including contact, website, and geographical location can be added here.
  • The people in that circle can be sorted into different categories. Content can then be shared with users of that particular category.
  • A Google Plus page unique URL is available for its own brand. The page offers a variety of webmaster and API console services, allowing you to spread your brand or service to other online platforms.


LinkedIn is currently a popular professional networking website with around 260 million users. It provides opportunities to create professional profiles and build communities. LinkedIn also offers the opportunity to create brand identities for products or services. The following benefits are available from this site:

  • Here go the group makers for the brand. It can be promoted with attachments. Created brand groups can be customized.
  • Suggestions for new connections are available through those in the group. Through which the network will grow further.
  • Potential clients can be found according to the type of business.
  • They can be easily e-mailed by collecting emails.


Twitter marketing is a system that delivers your ads to Twitter users. Here you can run your campaign through audio, video, text. Members can use Twitter's main website directly to compose tweet messages, and there is also the opportunity to update tweets via mobile phone or SMS.

It was officially inaugurated by Jack Dorsey in July 2006. Twitter is currently gaining worldwide popularity. Twitter is the second-largest social media in the world. As of October 31, 2010, Twitter had 175 million members. According to other statistics, Twitter had 190 million or 190 million members at the same time, with 75 million or 75 million tweets a day, and 8 million searches completed. According to the report of 2017, the number of Twitter members is 319 million. There are 350,000 tweets per minute, 500 million tweets per day, and 200 billion tweets per year. Twitter is called Internet SMS.


It is the fastest-growing social bookmarking service site in the world. The site currently has about 60 million users. This image-based website is most effective in the online marketing of products and services. Business profiles can be created on this network. Other social media links can be added here. For example, if a Facebook profile is associated with this site, whenever a picture is pinned, it will automatically share it on Facebook. Duflo backlinks are available from this site if you have a website.